One platform essential to use when advertising yourself online as a musician is Facebook. However, Facebook is now so widely used that some performers must fully appreciate and take advantage of its nuances. We’ve put up this helpful advice to help you advertise yourself as a music classes teacher or musician on Facebook by differentiating yourself from the competition and expanding your fan base. Let’s first have a deeper understanding of Facebook’s origins.
Investigate related accounts.
Although it can also be helpful for pages with an existing following, this is particularly crucial for new pages. You can still learn from their pages whether they are well-known international artists or obscure local bands. Look for bands that play music in your genre to see what kinds of material they use well. When seeking leads on quality material, this might be a wonderful place to start before you have a sizable audience to obtain this information.
Change Your Attention
The more Facebook page likes you have, the more people you may reach with each post. However, your most effective Facebook “like” recruitment occurs outside the internet and away from the computer. You’ll persuade people to like your page by performing excellently and generating good word of mouth. Please only spend some of your time online, to put it another way. Spend your time offline so that you can interact with more people online.
Talk to your followers.
Don’t only conduct business on Facebook. Talk back to your followers when you post anything, and they begin to remark. Even if you don’t have to respond to everyone, doing so will motivate your admirers to frequent your page regularly.
Not Quantity, But Quality
The general public feels as though there are too many artists in the world nowadays. You may hear of a new project being undertaken daily. Because of this, it may be challenging to stand out among the many other artists. Therefore, ensure the content you share on your fan page is of the highest caliber possible. Allowing everyone to hear a recording made in your basement using a subpar recording device will not be the best action for musicians. Instead, spend money on three or four tracks at a top-notch studio produced by a qualified engineer. Show your audience that you are credible if you want them to take you seriously. Show them that you take yourself seriously.
Offer enticing discounts as a reward.
Offering special incentives is a great way to thank your fans, stand out in their minds, and increase their excitement. In addition, this increases the likelihood that they will attend your performances, recommend you to their friends, and purchase your music, music instruments such as buy piano, guitar, drums, flute etc.
The clearer the incentives are, the better; they don’t have to be expensive or convoluted. A quick, easy, and affordable strategy to get more people to start following you on Facebook is to post something as straightforward as a message offering a free download in exchange for liking your band’s page. However, feel free to use your imagination and try out other prizes.
Establish a spending plan for Facebook advertising.
You have a lot of competition, given that Facebook has over a billion members. So you need to take every step possible to make yourself more visible in the sea of constantly expanding profiles. One of the most excellent ways to achieve this is to use sponsored Facebook advertisements, which may cost as low as a few dollars per day, depending on how much you’re prepared to pay.
You may also select a target aim for your campaign on Facebook, such as “increase attendance at your event,” “drive traffic to your website,” “promote your page,” or “boost your posts.” The most specific goal that musicians typically select is to promote their page.
Update your Status
Even though their reach may be limited, text updates can be a helpful way to interact with your audience by posing questions. Nevertheless, updates—about events like upcoming live performances—are a quick and straightforward approach to maintaining your website’s activity while other material streams are unavailable.
You’ve probably noticed Facebook’s tiny “Live” button. You may have even participated in a Facebook Live event or seen other bands using it. However, live video (on any platform) is currently one of the most effective tools. It offers a fantastic and unmatched opportunity to engage with your audience, produce engaging content they will enjoy, and earn a respectable living. In other words, live videos are a powerful tool for promoting your music, enabling you to expand your fan base and forge new connections with them.
Alina Cooper is a senior Writer at a reputed multinational firm in Dubai. She obtained her master’s degree in Management from the University of Singapore. She has been closely associated with the Dance Classes & Music Industry and is a noted member of Melodica Music Center help for the past five years.